ROLES I'VE HAD

Freelance Pinterest Social Media Manager — Nov 2025-Present

Generated 190K organic impressions in past 30 days with continued growth of 10K views daily.
Increased number of impressions by 188%, engagement by 219%, and number of outbound clicks by 240% through keywording, consistent posting, and culturally relevant content.
Demonstrated ability to scale visibility across multiple assets with 5+ posts exceeding 10K impressions and top post reaching 70K impressions in 30 days.
Analyzed pin-level performance to refine creative direction and maximize reach without paid media.

Reformation Assistant Manager (Product) — Feb 2022-Oct 2025

Supported product management across seasonal assortments, ensuring accurate product flow, inventory tracking, and timely execution aligned with launch calendars and special projects.
Collaborated cross-functionally with merchandising, operations, and HQ partners to support product presentation through weekly re-merching of 15 racks, 3 tables, and 3 shoe/accessory walls.
Managed inventory accuracy and product movement, supporting sample pulls, regional transfers, and promotional needs of 5,000-8,000 unit stockroom.
Analyzed weekly and quarterly performance data to identify customer behavior trends and inform merchandising and marketing decisions for 3-8 million dollar stores.
Maintained detailed documentation and trackers to ensure alignment on directives, timelines, and deliverables between store teams and corporate partners leading a daily team of 10-15 associates

Supported digital campaign execution across multiple platforms, ensuring accurate rollout of assets and timely engagement with comment sections and direct messages from fans/customers.
Coordinated photoshoots and managed influencer creative assets, ensuring imagery and content were properly organized, delivered, and archived for ongoing use.
Grew social engagement rates for small restaurants to 5-10% and increased overall impressions by 100-300% resulting in 30-70% increased reservations.
Devised and maintained detailed trackers for campaigns, assets, and other deliverables, supporting operational clarity across teams and ensuring timely and accurate project completion.
Produced analytic recaps and performance reports to assess engagement trends and inform future campaign execution, providing insights and recommendations.
Partnered with internal teams and external vendors to ensure timelines, approvals, and assets were delivered accurately and on schedule.
Conducted competitive research and industry analysis to identify digital trends, user experience opportunities, and potential digital partners.
Managed influencer activations end-to-end including sourcing, negotiating, tracking, and reporting. As well as brand activations including research, event set-up/breakdown, and coordinated gifting.